Charity Golf Day - Stays close to Market

Nilfisk demonstrated their ‘closer to market’ strategy recently with a high profile corporate golf day at the Forest of Arden golf and country club in Coventry.

Proceeds from the day went to St Nicholas Hospice Care, a charity dedicated to caring for the terminally ill and their families in the Eastern region.

Ten teams of Golfers competed for a range of titles on a beautiful 18 hole course in glorious sunshine. Customers attending came from all sectors; Cleaning Contractors, Industrial, Municipal and Distribution.

Nilfisk UK General Manager Stewart Dennett commented, ‘Our closer to market strategy is very important to us. In order for us to adapt our products and services we need to be closer to key customers, to understand their issues and their market place. This event is the first of many intended to allow us to do just that. The mix of customers enjoying the day was perfect.’

1st prize winner went to Greg Robinson of ISS. The 2nd prize went to Mick Liffey of Ankef Cleaning Systems closely followed by Mick’s son in 3rd place Tom Liffey. Tom, who has an impressive handicap of 14, also took the award for longest drive.

Stewart Dennett presented the prizes to worthy winners. Stewart however was delighted to find himself in the overall winning team accompanied by Greg Robinson of ISS together with Chris Melnecki and Jason Rudkin of Briggs Equipment.

Other highlights of the day included a couple of well known industry faces trying to get themselves out of the bunker!

A big thank you to all those that participated and helped raise valuable funds for the very worthwhile St Nicholas Hospice Care.